Kumar, initially a fruit juice seller in Delhi, founded T-Series to sell pirated Hindi songs before the company eventually began producing new music.
While best known as a music label, T-Series has also had some moderate success as a film production company. T-Series also owns and operates the most-viewed and the most-subscribed YouTube channel, with over 251 million subscribers and 235 billion total views as of 18 October 2023.
As of 2014, T-Series is India's largest music record label, with up to a 35% share of the Indian music market, followed by Sony Music India and Zee Music. It is primarily known for Hindi film soundtracks and Indi-pop music. Super Cassettes Industries Private Limited, doing business as T-Series, is an Indian music record label and film production company founded by Gulshan Kumar on 11 July 1983.
